Digital marketing is the use of digital channels, platforms, and technologies to promote products or services, build brand awareness, and reach a target audience. It encompasses a wide range of techniques, different types of digital marketing and digital marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, social media marketing, influencer marketing and more.
Digital marketing allows businesses to target specific groups of people with personalized messages, track and analyse their performance, and adjust strategies in real-time to optimize results. It has become an essential part of many businesses‘ marketing strategies due to its effectiveness and the increasing importance of the digital world in people’s lives.
Different from other digital marketing agencies, as a professional digital marketing consultant, our digital marketing specialists provide digital marketing services to help clients achieve marketing goals by utilizing digital channels and strategies effectively, and provide end-to-end services for clients, including:
We define clients’ business objectives and what the hope to achieve through digital marketing. For example, clients might aim to increase website traffic, generate leads or sales, or improve brand awareness. Then, we identify target audience and create buyer personas that describe their demographics, behaviors, and preferences, and research competitors’ digital marketing services and strategies, including strengths and weaknesses, identify opportunities to differentiate themselves in the market. Based on that, we choose digital channels and tactics which includes all digital marketing activities. Last, we create a content plan, set metrics and KPIs, monitor and optimize digital marketing strategies accordingly.
We definite the specific goals of campaigns. Based on the campaign goals and target audience, we choose the best digital channels and tactics we will use to reach audience, then create messages and content that resonates with target audience and aligns with campaign goals. This might include writing blog posts, creating social media posts or ads, developing email campaigns, or producing videos or other types of content, and then develop a timeline for campaigns, including key milestones and deadlines, and establish a budget for each channel or tactic. Lastly, we launch campaigns and monitor campaign performance.
We continuously monitor campaign performance, track results, optimize tactics to improve digital marketing strategies performance and achieve goals. This might involve making adjustments to messaging, targeting, or budget based on results.
We analyse campaign results and prepare a report that outlines performance against goals, highlighting areas of success and opportunities for improvement, and provide regular reporting and communication to clients, keep them informed of progress and changes to the strategy. Lastly, we stay up-to-date with the latest digital marketing trends and technologies in digital marketing to ensure clients are ahead of the curve.
For various types of digital marketing, we offer comprehensive strategies and campaigns as following:
Social media marketing
As a social media marketing agency, we use social media platforms to
- Promote clients’ brand and connect with target audience, generate leads and drive sales by sharing compelling content and promotions on social media channels.
- Respond to comments and messages, address customer concerns, and provide helpful information to improve customer satisfaction and loyalty.
- Promote website on social media and share links to content, and drive traffic to website and improve search engine rankings.
- Provide valuable insights into customers’ preferences, behaviors, and opinions.
we provide social media marketing services:
Work with clients to develop a social media strategy that aligns with business objectives and target audience. This includes identifying the social media platforms clients should focus on, setting goals for each platform, and determining the type of content that will resonate with audience, and give practical marketing advices.
Develop content that engages client’s audience and drives traffic to websites or landing pages. We offer writing blog posts, creating videos or graphics, or designing social media advertising.
Work to build a community around client’s brand by engaging with audience, responding to comments and messages, and encouraging users to share content.
Monitor social media conversations related to client’s brand, industry, or competitors, and use this information to adjust social media strategies and improve campaigns.
Use social media advertising services to reach new audiences and drive traffic to client’s website or landing pages. This includes creating and running Facebook ads, Instagram ads, Twitter ads, or LinkedIn paid advertising. Also, we collaborate with advertising companies and advertising agencies to access additional expertise and resources, expand reach and target new audiences.
Continuously analyse social media campaigns and adjust strategies based on results. Using social media analytics tools to track engagement, clicks, and conversions, and make adjustments to content and targeting to improve social media performance
Search Engine Optimization(SEO)
We are a SEO specialist, different from other SEO companies, we are a result driven online marketing agency and SEO company, which means our SEO strategy and SEO service will really result in increasing ranking on search engines:
- Improve website visibility: we help improve the visibility of a website in search engine results pages, making it easier for users to find and access the site.
- Increase website traffic: By improving a website’s visibility and search
engine ranking, we help drive more traffic to the site, increasing
the number of visitors and potential customers.
- Enhance user experience: we help improve the user experience of a
website by optimizing its content and structure to make it more
user-friendly and easy to navigate.
- Boost brand credibility: Websites that appear at the top of search
engine results pages are often seen as more credible and trustworthy by
users. By improving a website’s search engine ranking, we help
boost the credibility of a brand or business.
- Generate leads and sales: SEO can be a powerful tool for generating leads and driving sales by increasing website traffic and improving the user experience of a site. This can lead to increased conversions and revenue for businesses.
we, as a SEO expert, provide SEO marketing service and local SEO services:
Research relevant keywords and phrases that target audience is likely to search for. Use keyword research tools to find keywords with high search volume and low competition.
Optimize website’s content, including titles, headings, meta descriptions, and images, to include target keywords and make them more search engine-friendly. Ensure website is structured and organized in a way that is easy for search engines to crawl and index.
Build high-quality backlinks to website from other relevant and authoritative websites. Backlinks are an important factor in search engine ranking algorithms, so it’s important to focus on building high-quality links from reputable sources.
Ensure that website is technically optimized for search engines, including having fast page load times, mobile responsiveness, and a secure HTTPS connection.
Regularly monitor website’s performance in search engine results pages and analyse website traffic and engagement metrics. Use this data to refine SEO strategy and make adjustments as needed.
It’s important to note that SEO is an ongoing process and requires ongoing effort to maintain and improve website’s search engine ranking. By following the above general steps and continually refining SEO strategy, we can improve website’s visibility and attract more traffic and potential customers to client’ site. However, for more detailed and customized guidance, it is best to work with our experienced SEO consultant and SEO agency.
- Google advertising is a powerful tool for reaching a large and diverse audience if clients need invest online advertising. With over 246 million unique visitors per month in the United States alone.
- We use google ads help businesses reach potential customers who are actively searching for products or services.
- As an advertising agency, we provide a range of targeting options that allow businesses to reach desired audience based on factors such as keywords, location, demographics, interests, and behaviours.
- We offers flexible budgeting options that allow clients to set a budget works for clients’ needs and goals.
- We provides a range of performance metrics that allow clients to track and measure the success of advertising campaigns.
Unlike other advertising company, we exclusively provide Chinese and German advertising ads services, which include
- Creating new accounts.
- Choosing the campaign type that best suits advertising goals.
- Defining target audience, keywords, compelling ad content.
- Setting a daily or monthly budget for campaigns, launching it and monitor performance.
- Continuously testing and optimizing ad content, targeting, and keywords to improve the performance of ads and achieve better results.
As a content marketing agency, we set up content marketing strategy, create and share valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
We provide the following content marketing services:
Our content marketing specialists write on a wide range of topics, share information, provide insights or opinions, or promote a brand or product. The blog posts can also be used to establish thought leadership, build an audience, and drive traffic to a website.
We provide tutorials, or share customer success stories, producing video by filming or animating the visuals, recording the audio, and editing the footage. Use high-quality equipment and software to ensure a professional look and feel, optimizing videos for search engines by using relevant keywords in the title, description, and tags, promoting it using social media, email marketing, and paid advertising.
We use infographics to present statistics, research findings, or other data-driven insights , explain a process or concept, compare different options, or showcase a brand’s expertise, The infographics can be shared on social media, blogs, or websites, and are often used as part of a content marketing strategy to attract and engage a target audience.
E-books are longer-form content pieces that provide in-depth information on a particular topic, and can be used to showcase thought leadership or as lead magnets to generate leads.
We use webinars and live streaming to connect with audience and provide valuable insights or training, broadcast of live video and audio content in real-time. We take many forms, such as live video streaming on social media platforms like Facebook Live, etc, to engage with audience in a more personal way.
We provide high-quality images, videos, or graphics to make posts more engaging and memorable, use relevant hashtags to increase the visibility of posts and to reach a wider audience, post at times when target audience is most active on social media, develop a consistent posting schedule to keep audience engaged and build a strong social media presence.
Chinese digital marketing
China has a unique digital landscape, with its own set of popular social media platforms , which have large user bases and offer a wide range of advertising and marketing opportunities. In addition, Chinese consumers are very active online, and digital marketing has become a crucial tool for businesses looking to reach this massive audience. There are lots of difference in China:
China has its own unique digital ecosystem with its own set of popular social media platforms (such as WeChat, Weibo, and Douyin), search engines (such as Baidu), and e-commerce platforms (such as Taobao and Tmall). These platforms have a massive user base and offer different advertising and marketing opportunities compared to those in other countries.
Chinese consumers are more likely to use mobile devices to access the internet and make purchases than consumers in other countries. This means that mobile optimization is critical for Chinese digital marketing, and clients must be able to deliver a seamless mobile experience.
Chinese digital marketing requires a deep understanding of the local language and culture, as well as consumer behavuior and preferences. Content that works well in other countries may not be as effective in China, and vice versa.
Chinese consumers have different preferences and behaviors compared to consumers in other countries. For example, they tend to rely heavily on social media for product recommendations and are more likely to make purchases through e-commerce platforms like Taobao and JD.com.
The Chinese market is highly competitive, and businesses must work hard to stand out among a sea of competitors. This means investing in creative and engaging content, leveraging influencer marketing, and constantly innovating to stay ahead of the curve.
The Chinese government heavily regulates and censors online content, which can impact digital marketing strategies. This includes restrictions on certain types of content and advertising, as well as limitations on foreign businesses operating in China.
As a Chinese marketing agency, we provide several Chinese marketing services to expand client’s reach and grow brands.
We provide Chinese social media marketing services to help clients create engaging content, run effective campaigns, and build a following on all social media platforms like WeChat, Weibo, Douyin, Facebook, Instagram, Tiktok, Youtube, and give a strong presence on these platforms to reach Chinese consumers.
We help clients optimize website and content for Chinese search engines(Baidu and Google), improving visibility and driving more traffic on Chinese search engines like Baidu.
We provide PPC advertising services to help clients reach specific audiences and drive conversions on Chinese digital platforms of PPC advertising, including search engine ads and social media ads.
We provide e-commerce marketing services to help clients optimize their product listings, run effective promotions, and drive sales on E-commerce platforms like Taobao, Tmall, and JD.com, which aer essential channels for businesses looking to sell products to Chinese consumers.
We provide influencer marketing services to help clients identify the right influencers and run effective campaigns because influencer marketing is a powerful tool in China, and clients must partner with relevant KOLs and influencers to promote products or services.
We provide content marketing services to help clients create engaging, informative, and visually appealing content because Chinese consumers are highly discerning when it comes to content, so clients must invest in high-quality content to build brand and engage audience.
Totally, As Chinese digital marketing experts, we can help clients reach Chinese consumers and grow brand through a range of services, including social media marketing, search engine optimization, pay-per-click advertising, e-commerce marketing, influencer marketing, and content marketing. With a deep understanding of the local market, consumer behavior, and cultural norms, we can tailor marketing strategy to the specific needs of Chinese consumers and help clients stand out in a highly competitive landscape. Whether looking to build online presence, drive conversions, or expand reach,we can provide the expertise and support clients to succeed.
Baidu SEO and Paid Ads
Baidu is a popular search engine in China, and Baidu SEO (Search Engine Optimization) refers to the practice of optimizing a website or online content to improve its ranking on Baidu’s search engine results pages (SERPs). Baidu SEO can be challenging for foreign companies for several reasons:
Baidu is a Chinese search engine, and most of its users are Chinese speakers. Therefore, to rank well on Baidu, you need to have content that is in Mandarin Chinese and that is relevant to Chinese culture, customs, and preferences.
Baidu has different search algorithms and ranking factors than other search engines, such as Google. For example, Baidu places more emphasis on the number and quality of backlinks to a website than Google does.
Unlike Google, Baidu does not offer many of its SEO tools and resources in English, which can make it difficult for foreign companies to optimize their websites effectively.
Baidu also has strict rules and regulations for foreign websites that want to rank on its search engine. For example, foreign websites must have a Chinese ICP license to operate in China, which can be a challenging and time-consuming process.
Chinese companies that are already established in the market and have a strong online presence can make it challenging for foreign companies to compete for top rankings on Baidu.
As a native Chinese digital marketing specialist, we have certain advantages over a foreign digital marketer, have a better understanding of Chinese culture, customs, and preferences, have a better understanding of strict regulations and laws around digital marketing and how to navigate them, have more experience working with Chinese social media platforms, have a better network of contacts and connections within the local industry. So we provide:
We identify relevant Chinese keywords and phrases that target audience is searching for on Baidu. Use Baidu’s keyword planner tool or other keyword research tools to identify high-volume and relevant keywords.
We ensure that website has a clear and organized structure that makes it easy for Baidu’s crawlers to navigate and index. Optimizing website content with relevant keywords, but avoid keyword stuffing.
We build quality backlinks from reputable and relevant websites can improve clients’ website’s authority and ranking on Baidu. Focus on building high-quality, natural backlinks from relevant and trustworthy sources.
We use local keywords, adding clients’ location to website, and creating a Baidu Map listing
Baidu has its own social media platforms, such as Tieba and Baijiahao, which can help drive traffic and improve website’s visibility on Baidu, so we offer posts on these platforms.
We regularly monitor website’s traffic, rankings, and other key metrics. Use web analytics tools like Baidu Tongji to track website’s performance and identify areas for improvement.
It’s important to note that Baidu SEO can be complex and time-consuming, especially if you’re not familiar with the Chinese language and culture. Consider working with a local SEO agency that has experience and expertise in Baidu SEO to help you achieve better results.
It has specific restrictions and policies in China. Foreign companies usually cannot collaborate with influencers directly. As an agency, we help clients.
- Find the most suitable influencers based on business requirements and categories.
- Create content marketing strategies, plans, and campaigns.
- Cooperate with Chinese influencers to create videos, blogs, posts, articles, etc.
- Audit performance and optimize content.