How to Sell on Temu (2024): Everything You Need to Know

Temu, a newcomer in the ecommerce scene, launched in the US in September 2022 and has swiftly amassed 100 million active users by April 2023. With its three Super Bowl commercial slots, sell on Temu has made a bold entry into the market, offering factory-direct prices across various categories, making it a platform worth considering.

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Temu, pronounced “tee-moo,” stands out as a US-based online marketplace offering an array of budget-friendly products sourced directly from China. Based in Boston, Massachusetts, and incorporated in Delaware, Temu operates under the umbrella of its Chinese parent company, Pinduoduo, headquartered in Shanghai.

Since its debut in September 2022, Temu has gained traction in the ecommerce landscape, notably fueled by a Super Bowl ad that drove a surge in app downloads.

With its direct-from-China model, Temu provides access to an extensive range of cost-effective products. By circumventing the need for US inventory storage, Chinese vendors can offer competitive prices to customers.

Seen as a rival to AliExpress, Temu boasts a user-friendly interface across its app and website, earning praise for its improved shipping and tracking features, as well as a generous 90-day return policy.

Compared to SHEIN, a leading online fashion retailer, Temu distinguishes itself by offering a broader selection of everyday products, aligning more closely with the diverse range found on AliExpress. SHEIN, on the other hand, caters primarily to fashion-forward consumers with its trendy temu clothing, footwear, and accessories.

Is Temu Legit And Safe?

Temu, as an online marketplace, operates under PDD Holdings Inc., a publicly traded company on the Nasdaq stock exchange. However, it’s worth noting that sell on Temu isn’t accredited by the Better Business Bureau (BBB). Currently, the platform holds a mixed rating of 3/5 on Trustpilot and 3.4/5 on Sitejabber.

A closer look at Temu reviews and complaints reveals a notable number of complaints regarding late deliveries, sizing discrepancies, and the presence of counterfeit items. These issues underscore the challenges sellers face in maintaining high customer satisfaction levels on the Temu website.

To mitigate the risk of encountering such problems, it’s advisable to opt for products from well-established Chinese brands like Lenovo, Huawei, and Xiaomi. While sell on Temu itself is a legitimate entity in the ecommerce realm, exercising caution and thoroughly vetting product reviews before making a purchase is always prudent.

Is Temu Safe To Buy From?

Buying from Temu website is considered safe due to the company’s Purchase Protection Program, which safeguards buyers against issues like damaged goods or fraudulent transactions.

The Temu Purchase Protection Program is designed to cover various scenarios, including items that do not match their listing description, damaged items upon arrival, and items lost during shipping.

Here’s a simple guide on how the program operates:

  1. Initiate a return by navigating to the “Your orders” page and selecting the item(s) you wish to return. Then, click on the “Return/other help” button.
  2. Choose the return method and specify the reason for the return. Subsequently, print the provided return label and send the package back via USPS or UPS.
  3. If your order qualifies for the Temu Purchase Protection Program, you’ll receive a refund for the affected item(s).

Additionally, sell on Temu offers estimated processing and shipping times for orders. Once your order is dispatched, you’ll be provided with a tracking number to monitor its delivery status.

How To Sell on Temu?

In this guide, we’ll delve into the process of how to sell on Temu and offer valuable tips to help you navigate the selling journey on this platform.

Step 1: Create a Seller Account

To kick off your journey of sell on Temu, you’ll first need to set up a seller account. This can be done in two simple ways. You can either sign up through Temu’s parent company, Pinduoduo, or shoot an email over to to snag an invite code.


Do your diligence if you decide to register on Pinduoduo. The Chinese ecommerce giant was accused of having malware in its platform last March 2023, with Google suspending the ecommerce app amid security concerns. There are no updates about the app as of this writing.


After creating your account, simply log in to the Temu website and confirm your account by entering the verification code sent to your registered email.

Once you’ve confirmed your account, proceed to complete the merchant registration process, which involves providing some documentation to verify your eligibility as a seller.

You’ll need to select your business type and the type of store you intend to sell on Temu, such as a flagship store, department flagship store, exclusive seller, or authorized retailer.

Next, you’ll need to submit various business documents via their qualification form. These documents typically include the store manager’s valid ID, distribution or logistics documentation (to prove warehouse partnerships), documentation of brand qualification (such as trademarks or authorization letters), the legal representative’s ID (passport or driver’s license), and the business license. Ensure that all IDs and documents have expiry dates of at least one year from the application date.

After you’ve submitted all the required documents, you can expect to receive an email from sell on Temu regarding the approval of your seller account within three to seven business days. You’ll also receive an SMS notification on your registered mobile phone number once your approval status has been determined.

Step 2: Set Up Your Seller Profile

Once your seller application gets the green light, you’ll unlock access to your Temu seller dashboard, your command center for managing your shop, processing orders, keeping tabs on inventory, and handling payouts.

To cement your presence and earn trust among potential buyers, it’s crucial to set up your seller profile effectively. Head over to the profile section of your seller dashboard and take care of the following:

  1. Store Name: Opt for a catchy yet distinctive name that sticks in shoppers’ minds. Avoid names that could infringe on trademarks or contain references to specific locations or organizations.
  2. Store Description: This is your chance to showcase what your store offers. Craft a compelling description that highlights the unique selling points of your products.
  3. Profile Picture: Upload your store logo to help your brand stand out and create a professional impression.
  4. Payment Account: Share the bank account details where you want to receive your earnings securely.
  5. Return Address: Provide a return address where buyers can send items back if necessary, ensuring a smooth return process.
  6. Tax Information: Input your tax ID number and business tax status to stay compliant with regulations.

As a Temu seller, your storefront on the platform serves as your primary hub for engaging with customers. While you won’t have the option to upload banners or link to external websites or social channels, uploading a captivating logo can effectively differentiate your business and enhance brand recognition.


When sell on Temu, keep these points in mind:

  1. Send product samples of your top-selling items to Temu’s main office for review to ensure they meet industry standards and are permitted for sale in the US.
  2. Familiarize yourself with Temu’s list of prohibited items to avoid selling restricted products.
  3. Take full responsibility for setting up and managing your store sell on Temu platform.
  4. Act as the primary point of contact for Temu customer inquiries regarding orders, shipping, and product details.
  5. Prepare a projected weekly sales volume and ensure you have sufficient inventory available to fulfill orders promptly.
  6. Follow Temu’s packaging guidelines, such as using clear zipper bags for temu clothing and accessories, to ensure products are packaged appropriately.

Step 3: List Your Products

Once you’ve finished setting up your seller profile, kick off by listing sell on Temu products for sale. Simply head to the “Add Products” section within your seller dashboard.

Listing products on sell on Temu is a breeze. Here’s what you’ll need:

  1. Product Title and Description: Craft an enticing product name and description that showcases your product’s unique features, specifications, and benefits. Utilize our product description worksheet to assist you in crafting a compelling product description.

  2. Product Category: Choose the most suitable product category from Temu’s classification system.

  3. Product Images and Videos: Utilize high-quality images and videos to present your product effectively to potential buyers. Discover how to create captivating product photos at home and engaging product videos that resonate with shoppers.

  4. Pricing: Ensure competitive pricing for your products, considering sell on Temu’s reputation for offering significant discounts and budget-friendly prices. Determine your retail price based on desired profit margins, market demand, and competitor pricing. Explore various pricing strategies to maximize your sales potential.

  5. Product Quantity (Inventory): Specify the available stock for your product, and sell on Temu will automatically adjust this number as sales are made.

  6. Product Weight and Dimensions: Provide the product’s weight and dimensions for accurate shipping calculations.

This streamlined process will help you showcase and sell your products effectively on the sell on Temu platform.


It’s crucial to optimize your product listings for sell on Temu, given the platform’s vast number of listings. By using relevant keywords in your descriptions, you can boost visibility in search results and attract more buyers. Check out our ecommerce SEO guide for tips on keyword research and optimization strategies.

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Step 4: Fulfill Orders

Once you’ve got your products listed, it’s time to handle incoming orders. Here are some guidelines when sell on Temu:

  1. Use discreet packaging and ensure items are well-padded for safe shipping.
  2. Generate shipping labels through your Temu seller account and utilize major carriers like USPS, FedEx, or UPS.
  3. Include invoices, return instructions, feedback cards, or any other necessary documents in the package.
  4. Adhere to Temu’s strict fulfillment timelines by shipping orders within one to two business days ideally.
  5. Once orders are shipped, make sure to mark them as shipped in your seller dashboard by entering their tracking details.

Step 5: Promote Your Temu Shop

Once you’re comfortable with fulfilling orders, it’s time to ramp up your store’s promotion.

Run promotions and provide discounts to lure in new customers. Consider clearing out older inventory with sitewide sales.Utilize Temu’s advertising and marketing tools to boost your store’s visibility and showcase your top-selling items.

How to Receive Payouts from Your Temu Store

To withdraw your sales payments when sell on Temu, follow these steps:

  1. Ensure you have a linked bank account in your Temu account.
  2. Go to Account Funds from your seller dashboard.
  3. Select Funds Center.
  4. Enter your withdrawal amount.
  5. Click Withdraw to confirm.
  6. Your payment will then be deposited into the selected account.

Alternatively, you can use PayPal to withdraw your Temu payouts. Keep in mind that besides PayPal fees, Temu may charge 2%–5% on seller fees for every sale.

Tips for Selling on Temu

Competing with the low prices on when sell on Temu can be challenging. To optimize your pricing strategy, consider these tips:

  1. Keep an eye on your listings’ analytics to identify popular and high-converting products.
  2. Implement dynamic pricing based on seasonality and demand fluctuations.
  3. Offer enticing introductory pricing or limited-time discounts for new products.
  4. Consider providing bulk pricing options or creating bundle deals to attract customers.
  5. Stay ahead of competitors by monitoring their pricing strategies. Additionally, explore reputable Temu wholesale suppliers to gauge price points effectively.

Frequently Asked Questions (FAQs)


Can I be a Temu Seller?

Absolutely, sell on Temu is possible once your application gets approved. To start the process, you’ll need to provide documentation verifying your business registration and identity. It’s also essential to ensure that the Temu products you intend to sell are not on Temu’s list of prohibited items.

How do I set up a Temu shop?

To sell on Temu, the first step is to apply to become a seller. After receiving approval, you can proceed to set up your shop by creating product listings, determining fulfillment methods, and initiating sales.

How do I open a Temu seller account?

To sell on Temu, you have two options, both requiring approval. You can register through Temu’s parent company, Pinduoduo, for cross-border selling, or request a seller code by emailing to apply directly as a seller.

Where do Temu sell?

To sell on Temu first went live in the United States in September 2022. In March 2023, Temu launched in Australia and New Zealand. In the following month, Temu was launched in France, Germany, Italy, the Netherlands, Spain and the UK. Temu eventually expanded into the Latin American market.

What categories do mostly Temu sell?

Temu offers a wide range of product categories for sellers to list their items. Some of the categories include:

  1. Temu Clothing & Accessories
  2. Electronics
  3. Home & Garden
  4. Beauty & Health
  5. Toys & Hobbies
  6. Sports & Outdoors
  7. Automobiles & Motorcycles
  8. Tools & Hardware
  9. Jewelry & Watches
  10. Bags & Shoes

These are just a few examples, and Temu likely offers many more categories to cater to various customer preferences and needs.


Temu, a rising star in the ecommerce realm, is quickly making a name for itself alongside industry giants like Amazon and Shein and Temu vs Wish. With its rapid growth and popularity akin to trending platforms like TikTok, Temu presents a promising opportunity for online merchants to expand their reach and boost sales.

Diversifying your selling platforms by joining Temu could be a savvy move to tap into its growing user base and capitalize on its upward trajectory in the ecommerce landscape. So why not seize the chance to sell on Temu today and unlock new avenues for success in your online business journey?